The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

September 26, 2018

How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. McDonald's knows customers want more ways to buy. That's why it offers 4 ways to buy a hamburger, including online ordering and delivery with UberEats.

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30-Second Product Update: Impeccable Leases

September 18, 2018

We built a more powerful lease engine to put more control in dealers' hands. Choose capitalized or uncapitalized taxes and fees. Customize default lease settings, including mileage, term, and money down. 

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3 Steps to Build a Team of Superheroes

September 11, 2018

Employee turnover costs the average dealership $500,000 every year. How can your team unleash its full potential if the players are constantly changing? Build a team of superheroes by recruiting more effectively, empowering your players, and increasing transparency. You’ll increase sales and profits, decrease turnover costs, and strengthen employee and customer loyalty.

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Why The Dealership Lost $400 on Your New Car

Picture this: you just spent $35,000 on a new car, and you’re convinced that despite hours of haggling, the dealership still walked away with enough profit for a trip to the Caribbean.

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The Most Valuable Insight for Car Dealers in 2018

June 1, 2018

Car dealers, are you worried that online buying will hurt your bottom line? We ran the numbers. What we discovered was named the Most Valuable Insight at Driving Sales' Presidents Club. The insight may surprise you. 

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Car Dealers, Your Customers Would Describe You As 'Suspect'

I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how customers view dealers, why people really shop on Amazon, and how dealers can earn the business of 99.5% of customers by learning from the most successful brands in the world.

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Your Website May Be Due for Maintenance

May 16, 2018

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business. But is it due for maintenance?

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Forget Zombies, Here’s Your Survival Guide for the “Retailpocalypse”

The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a whole is in the midst of a crisis, with brands like Toys ‘R’ Us, American Apparel, and Claire’s declaring bankruptcy, and others like Sam’s Club, Macy’s, CVS, and J.C. Penney shuttering thousands of stores across the nation.

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Webinar Recording: Increase Profit $785 with Transparency

April 17, 2018

In case you missed my webinar with Wards Auto, here's the full recording. Only 26% of car buyers actually filled out a lead form, so how can you reach the other 74% of car buyers? Price transparency is the most important factor shoppers use when deciding where to buy. Learn how to show customers you offer transparency, and you'll not only sell more cars, you'll also increase PVR by $785.

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Upcoming Webinar: Increasing F&I Profit in the Transparency Economy

Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your dealership isn’t providing the information they seek, customers will go somewhere else to find it.

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Recent Posts

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

September 26, 2018

How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. ...

Read More
30-Second Product Update: Impeccable Leases

30-Second Product Update: Impeccable Leases

September 18, 2018

We built a more powerful lease engine to put more control in dealers' hands. Choose ...

Read More
3 Steps to Build a Team of Superheroes

3 Steps to Build a Team of Superheroes

September 11, 2018

Employee turnover costs the average dealership $500,000 every ...

Read More
Why The Dealership Lost $400 on Your New Car

Why The Dealership Lost $400 on Your New Car

July 31, 2018

Picture this: you just spent $35,000 on a new car, and you’re convinced that despite ...

Read More