Why The Dealership Lost $400 on Your New Car

Picture this: you just spent $35,000 on a new car, and you’re convinced that despite hours of haggling, the dealership still walked away with enough profit for a trip to the Caribbean.

Read More

Car Dealers, Your Customers Would Describe You As 'Suspect'

I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how customers view dealers, why people really shop on Amazon, and how dealers can earn the business of 99.5% of customers by learning from the most successful brands in the world.

Read More

Forget Zombies, Here’s Your Survival Guide for the “Retailpocalypse”

The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a whole is in the midst of a crisis, with brands like Toys ‘R’ Us, American Apparel, and Claire’s declaring bankruptcy, and others like Sam’s Club, Macy’s, CVS, and J.C. Penney shuttering thousands of stores across the nation.

Read More

Stop Treating Customers Like Suspects: Build Trust with Transparency

February 22, 2018

Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the other side? Of course not. Customers feel the same way about car dealers. They can’t see what goes on behind the curtain.

Read More

Why Checkout Fails: The Top 3 Reasons Customers Leave Without Buying

February 14, 2018

Online checkout is a valuable tool you can use to deliver a better experience and earn more customers. Nearly 9 in 10 shoppers are more likely to buy from dealerships that offer online checkout. But even with ecommerce, some shoppers still leave your website without buying, abandoning their car orders. What’s the key to knowing how to improve? Understanding why shoppers leave in the first place. 

Read More

It's Transparency, Not Rocket Science

February 8, 2018

This week, Tesla launched a Roadster into space during the test flight of SpaceX's latest rocket. Like something out of a futuristic science fiction, the Roadster made it all the way past Mars. Meanwhile, the rest of us have our feet firmly on the ground. Despite what Elon Musk may believe, selling cars isn't rocket science.

Read More

Busting the Negotiation Myth

February 2, 2018

Consumers hate the established car-buying experience. We’ve said it before. It’s a well-known fact throughout the automotive industry. Car dealers understand this. And yet, many dealers believe that customers want to come into the showroom and negotiate a deal. The truth? They don’t. 

Read More

Eyeglasses are Exactly Like Cars - At Least in These 3 Key Ways

January 19, 2018

Do you remember the last time you were in an eyeglasses store? Chances are it wasn’t particularly memorable or positive. People are over this type of bland retail experience. That’s why eyeglasses brand Warby Parker has achieved over $250 million sales in an already crowded industry. By offering a connected online and offline retail experience that consumers actually want, they’ve reached $3,000 sales per square foot, a number topped only by Apple stores.

Read More

Sell More by Selling Less: 3 Lessons from Apple for Car Dealers

January 10, 2018

If you’ve ever gone to an Apple store, or even just walked by, you’ve probably seen how packed they can become. People spend hours testing out the newest technology, whether they’re ready to buy or not. But even with all those customers physically present, Apple’s retail stores generate a mere 13.3% of their total revenue.

Despite this apparent shortcoming in brick-and-mortar sales, Apple consistently ranks among the top companies and is one of the highest-valued brands in the world. What can dealers learn from Apple? 

Read More

How These 3 Dealers Are Using Online Checkout to Succeed in 2018

The new year is here, and with it come new strategies and tools for success. We asked dealers: What do you hope online checkout will accomplish for your business in 2018? Here's what they said:

Read More

Subcribe to our blog

Recent Posts

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

September 26, 2018

How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. ...

Read More
30-Second Product Update: Impeccable Leases

30-Second Product Update: Impeccable Leases

September 18, 2018

We built a more powerful lease engine to put more control in dealers' hands. Choose ...

Read More
3 Steps to Build a Team of Superheroes

3 Steps to Build a Team of Superheroes

September 11, 2018

Employee turnover costs the average dealership $500,000 every ...

Read More
Why The Dealership Lost $400 on Your New Car

Why The Dealership Lost $400 on Your New Car

July 31, 2018

Picture this: you just spent $35,000 on a new car, and you’re convinced that despite ...

Read More