Why The Dealership Lost $400 on Your New Car

Picture this: you just spent $35,000 on a new car, and you’re convinced that despite hours of haggling, the dealership still walked away with enough profit for a trip to the Caribbean.

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The Most Valuable Insight for Car Dealers in 2018

June 1, 2018

Car dealers, are you worried that online buying will hurt your bottom line? We ran the numbers. What we discovered was named the Most Valuable Insight at Driving Sales' Presidents Club. The insight may surprise you. 

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Your Website May Be Due for Maintenance

May 16, 2018

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business. But is it due for maintenance?

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How These 3 Dealers Are Using Online Checkout to Succeed in 2018

The new year is here, and with it come new strategies and tools for success. We asked dealers: What do you hope online checkout will accomplish for your business in 2018? Here's what they said:

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Online Car Orders Grew 164% On This Astonishing Day over Thanksgiving Weekend

December 1, 2017

How did your dealership do over Thanksgiving weekend? Last week, we predicted that online car orders were likely to double on Black Friday and Cyber Monday. This week, we ran the numbers. What we learned may astonish you.

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Why 86% of Buyers Will Pay More If You Put Them in the Driver's Seat

By 2020, customer experience is predicted to overtake price and product as the key differentiator between brands. Companies like Amazon and Zappos continue to raise the bar by delivering better checkout, faster delivery, and greater convenience for customers. As a result of this focus, customers have more control than ever. 

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Online Car Sales Likely to Double on Black Friday & Cyber Monday

November 21, 2017

Retail giants like Walmart, Best Buy, and Target aren’t the only places that get crazy on Black Friday. Customers are busting down the figurative doors of ecommerce, as well. Last Black Friday weekend, an estimated that 108.5 million Americans shopped online, well above the 99.1 million who shopped in stores.

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Why Putting the Customer in the Driver's Seat is Good for Your Business

November 17, 2017

By 2020, customer experience is predicted to overtake price and product as the key differentiator between brands. Companies like Amazon and Zappos continue to raise the bar by delivering better checkout, faster delivery, and greater convenience for customers. 

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The Auto Dealer's 5 Step Guide to Making $ with Ecommerce (Part 2)

May 26, 2017

In the first part of this blog post, I wrote about how accurate pricing and having a streamlined website will set you up for ecommerce success. If you missed it, you can read more about it here.  In this second installment, we'll take a closer look at how to grab your customer's attention and train your team to optimize the bottom of the funnel to turn that ecommerce lead into an actual sale!

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The Auto Dealer's 5 Step Guide to Making $ with Ecommerce (Part 1)

May 15, 2017

As the move online becomes inevitable for car dealerships, having a sound ecommerce strategy and proper mechanisms to execute on it is critical. It all starts with your website and the content you provide. In this blog posts we’ll focus on how you can use pricing and design to improve conversions.

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Recent Posts

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

September 26, 2018

How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. ...

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We built a more powerful lease engine to put more control in dealers' hands. Choose ...

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Why The Dealership Lost $400 on Your New Car

Why The Dealership Lost $400 on Your New Car

July 31, 2018

Picture this: you just spent $35,000 on a new car, and you’re convinced that despite ...

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