How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. McDonald's knows customers want more ways to buy. That's why it offers 4 ways to buy a hamburger, including online ordering and delivery with UberEats.
I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how customers view dealers, why people really shop on Amazon, and how dealers can earn the business of 99.5% of customers by learning from the most successful brands in the world.
The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a whole is in the midst of a crisis, with brands like Toys ‘R’ Us, American Apparel, and Claire’s declaring bankruptcy, and others like Sam’s Club, Macy’s, CVS, and J.C. Penney shuttering thousands of stores across the nation.
In case you missed my webinar with Digital Dealer, you can watch the full recording online. 82% of customers take at least one test-drive, but over 75% want to conduct the entire buying process online. Dealerships that use their showroom just to show can sell more by selling less. Learn how to adapt your showroom strategy to customer preferences and turn shoppers into loyal customers.
Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into the showroom fully prepared to buy. At the same time, 82% take at least one test-drive, but over 75% want to conduct the entire buying process online.
Retail giants like Walmart, Best Buy, and Target aren’t the only places that get crazy on Black Friday. Customers are busting down the figurative doors of ecommerce, as well. Last Black Friday weekend, an estimated that 108.5 million Americans shopped online, well above the 99.1 million who shopped in stores.
Contrary to stereotypes, women typically negotiate better deals than men when it comes to car buying. Men paid a surprising 17% more for popular sedans like the Toyota Corolla S and Camry LE, which could be a difference of thousands of dollars more. So, how are they doing it?