Webinar Recording: Increase Profit $785 with Transparency

April 17, 2018

In case you missed my webinar with Wards Auto, here's the full recording. Only 26% of car buyers actually filled out a lead form, so how can you reach the other 74% of car buyers? Price transparency is the most important factor shoppers use when deciding where to buy. Learn how to show customers you offer transparency, and you'll not only sell more cars, you'll also increase PVR by $785.

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Upcoming Webinar: Increasing F&I Profit in the Transparency Economy

Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your dealership isn’t providing the information they seek, customers will go somewhere else to find it.

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3 All-Star Tactics to Use When Winning Isn’t Enough

For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.

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Stop Treating Customers Like Suspects: Build Trust with Transparency

February 22, 2018

Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the other side? Of course not. Customers feel the same way about car dealers. They can’t see what goes on behind the curtain.

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Why Checkout Fails: The Top 3 Reasons Customers Leave Without Buying

February 14, 2018

Online checkout is a valuable tool you can use to deliver a better experience and earn more customers. Nearly 9 in 10 shoppers are more likely to buy from dealerships that offer online checkout. But even with ecommerce, some shoppers still leave your website without buying, abandoning their car orders. What’s the key to knowing how to improve? Understanding why shoppers leave in the first place. 

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It's Transparency, Not Rocket Science

February 8, 2018

This week, Tesla launched a Roadster into space during the test flight of SpaceX's latest rocket. Like something out of a futuristic science fiction, the Roadster made it all the way past Mars. Meanwhile, the rest of us have our feet firmly on the ground. Despite what Elon Musk may believe, selling cars isn't rocket science.

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Busting the Negotiation Myth

February 2, 2018

Consumers hate the established car-buying experience. We’ve said it before. It’s a well-known fact throughout the automotive industry. Car dealers understand this. And yet, many dealers believe that customers want to come into the showroom and negotiate a deal. The truth? They don’t. 

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