Car Dealers, Your Customers Would Describe You As 'Suspect'

I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how customers view dealers, why people really shop on Amazon, and how dealers can earn the business of 99.5% of customers by learning from the most successful brands in the world.

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Your Website May Be Due for Maintenance

May 16, 2018

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business. But is it due for maintenance?

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Forget Zombies, Here’s Your Survival Guide for the “Retailpocalypse”

The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a whole is in the midst of a crisis, with brands like Toys ‘R’ Us, American Apparel, and Claire’s declaring bankruptcy, and others like Sam’s Club, Macy’s, CVS, and J.C. Penney shuttering thousands of stores across the nation.

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Webinar Recording: Increase Profit $785 with Transparency

April 17, 2018

In case you missed my webinar with Wards Auto, here's the full recording. Only 26% of car buyers actually filled out a lead form, so how can you reach the other 74% of car buyers? Price transparency is the most important factor shoppers use when deciding where to buy. Learn how to show customers you offer transparency, and you'll not only sell more cars, you'll also increase PVR by $785.

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Upcoming Webinar: Increasing F&I Profit in the Transparency Economy

Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your dealership isn’t providing the information they seek, customers will go somewhere else to find it.

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3 All-Star Tactics to Use When Winning Isn’t Enough

For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.

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The Hidden Cost of Free Advertising

March 30, 2018

Customer referrals are as good as gold. Especially in auto retail. A single happy customer or glowing online review can refer several new customers, and potentially influence hundreds more. But all this “free” advertising can have a hidden cost. Here’s how to reduce it.

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3 Secrets to Earning Lifetime Loyalty

March 5, 2018

What does it take to earn loyalty for life? Chances are your customers know, but aren't telling you. Luckily, we've got the inside scoop. Here are 3 secrets to building loyalty and earning customers for life.

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Stop Treating Customers Like Suspects: Build Trust with Transparency

February 22, 2018

Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the other side? Of course not. Customers feel the same way about car dealers. They can’t see what goes on behind the curtain.

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Why Checkout Fails: The Top 3 Reasons Customers Leave Without Buying

February 14, 2018

Online checkout is a valuable tool you can use to deliver a better experience and earn more customers. Nearly 9 in 10 shoppers are more likely to buy from dealerships that offer online checkout. But even with ecommerce, some shoppers still leave your website without buying, abandoning their car orders. What’s the key to knowing how to improve? Understanding why shoppers leave in the first place. 

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Recent Posts

Car Dealers, Your Customers Would Describe You As 'Suspect'

Car Dealers, Your Customers Would Describe You As 'Suspect'

May 23, 2018

I chatted with Paul J. Daly, host of the Dealers Compressed

Read More
Your Website May Be Due for Maintenance

Your Website May Be Due for Maintenance

May 16, 2018

In today’s digital age, your website is your new showroom. Shoppers spend

Read More
Forget Zombies, Here’s Your Survival Guide for the “Retailpocalypse”

Forget Zombies, Here’s Your Survival Guide for the “Retailpocalypse”

May 3, 2018

The automotive industry is undergoing a dramatic transformation.

Read More
Webinar Recording: Increase Profit $785 with Transparency

Webinar Recording: Increase Profit $785 with Transparency

April 17, 2018

In case you missed

Read More