Customer referrals are as good as gold. Especially in auto retail. A single happy customer or glowing online review can refer several new customers, and potentially influence hundreds more. But all this “free” advertising can have a hidden cost. Here’s how to reduce it.

As the new year approaches, you might be thinking about your dealership’s strategy and goals for 2018. One of your goals might be finding the right software to help your team sell more cars in new, innovative ways while earning more loyal customers. In Part One, we explored three ways you can save money by purchasing new software during the holidays. Now, we’ll show you how acting now can help your dealership hit the ground running in the new year. 

For dealerships, the holidays can be the busiest time of year. Customers are in a shopping mood, on the hunt for the perfect gifts for family, friends, and maybe even themselves. It’s crunch time to reach monthly and annual sales goals, and to finish clearing out the previous year’s inventory to make more room for next year's.

Visit your website on your mobile phone. How quickly did it load? If your site took more than 3 seconds to load, or if it’s hard to read or navigate, you’re missing out on sales. The average car buyer spends a total of 14 hours and 48 minutes researching and purchasing a car.

Dealerships are always looking for the newest and most effective ways to reach potential customers. Over the past several years, we’ve seen a drastic shift in advertising spend away from television and printed media and towards the internet. Now more than ever, marketers are using Twitter, Facebook and other online distribution tools to generate leads.

In the first part of this blog post, I wrote about how accurate pricing and having a streamlined website will set you up for ecommerce success. If you missed it, you can read more about it here.  In this second installment, we'll take a closer look at how to grab your customer's attention and train your team to optimize the bottom of the funnel to turn that ecommerce lead into an actual sale!

As the move online becomes inevitable for car dealerships, having a sound ecommerce strategy and proper mechanisms to execute on it is critical. It all starts with your website and the content you provide. In this blog posts we’ll focus on how you can use pricing and design to improve conversions.