For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.
Customer referrals are as good as gold. Especially in auto retail. A single happy customer or glowing online review can refer several new customers, and potentially influence hundreds more. But all this “free” advertising can have a hidden cost. Here’s how to reduce it.
Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the other side? Of course not. Customers feel the same way about car dealers. They can’t see what goes on behind the curtain.
Online checkout is a valuable tool you can use to deliver a better experience and earn more customers. Nearly 9 in 10 shoppers are more likely to buy from dealerships that offer online checkout. But even with ecommerce, some shoppers still leave your website without buying, abandoning their car orders. What’s the key to knowing how to improve? Understanding why shoppers leave in the first place.
This week, Tesla launched a Roadster into space during the test flight of SpaceX's latest rocket. Like something out of a futuristic science fiction, the Roadster made it all the way past Mars. Meanwhile, the rest of us have our feet firmly on the ground. Despite what Elon Musk may believe, selling cars isn't rocket science.
Consumers hate the established car-buying experience. We’ve said it before. It’s a well-known fact throughout the automotive industry. Car dealers understand this. And yet, many dealers believe that customers want to come into the showroom and negotiate a deal. The truth? They don’t.
In case you missed my webinar with Digital Dealer, you can watch the full recording online. 82% of customers take at least one test-drive, but over 75% want to conduct the entire buying process online. Dealerships that use their showroom just to show can sell more by selling less. Learn how to adapt your showroom strategy to customer preferences and turn shoppers into loyal customers.
Do you remember the last time you were in an eyeglasses store? Chances are it wasn’t particularly memorable or positive. People are over this type of bland retail experience. That’s why eyeglasses brand Warby Parker has achieved over $250 million sales in an already crowded industry. By offering a connected online and offline retail experience that consumers actually want, they’ve reached $3,000 sales per square foot, a number topped only by Apple stores.
Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into the showroom fully prepared to buy. At the same time, 82% take at least one test-drive, but over 75% want to conduct the entire buying process online.