In case you missed Matt Weinberg's webinar with DrivingSales, you can still watch the full recording online. Dealerships that let customers drive the car buying process will earn more customers online, even though competitors are only a click away. Learn specific tactics to create a better customer experience that will turn shoppers into loyal customers.

Customers want buying experiences that are easier, faster, and more transparent. 86% of consumers are willing to pay more for a better experience. When it comes to buying a car, 73% will travel farther for a great salesperson, while only 65% will travel farther for the lowest price.

By 2020, customer experience is predicted to overtake price and product as the key differentiator between brands. Companies like Amazon and Zappos continue to raise the bar by delivering better checkout, faster delivery, and greater convenience for customers. As a result of this focus, customers have more control than ever. 

By 2020, customer experience is predicted to overtake price and product as the key differentiator between brands. Companies like Amazon and Zappos continue to raise the bar by delivering better checkout, faster delivery, and greater convenience for customers. 

Contrary to stereotypes, women typically negotiate better deals than men when it comes to car buying. Men paid a surprising 17% more for popular sedans like the Toyota Corolla S and Camry LE, which could be a difference of thousands of dollars more. So, how are they doing it? 

99.6% of consumers are dissatisfied with the current car-buying process. It’s long, complex, and painstaking, and they often feel like dealerships are taking advantage of them. Plus, there’s a lot of waiting involved. Today’s consumers hate waiting. We live in a world where instant-gratification is the norm – consumers can buy a product online and have it delivered in less than an hour. And yet, the average buyer spends over 3 hours at the dealership purchasing a car.

Customers want buying experiences that are easier, faster, and more transparent. 86% of consumers are willing to pay more for a better customer experience. When it comes to buying a car, 73% will travel farther for a great salesperson, while only 65% will travel farther for the lowest price.

So, how do you earn customers online when your competitors are only a click away? Deliver the experience they want. Put them in the driver’s seat. Let customers upsell themselves from the comfort of their homes and improve your CSI while increasing your F&I profits.

In other words, let your customers couch their own deals.