In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business. But is it due for maintenance?
For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.
Customer referrals are as good as gold. Especially in auto retail. A single happy customer or glowing online review can refer several new customers, and potentially influence hundreds more. But all this “free” advertising can have a hidden cost. Here’s how to reduce it.
Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the other side? Of course not. Customers feel the same way about car dealers. They can’t see what goes on behind the curtain.
Online checkout is a valuable tool you can use to deliver a better experience and earn more customers. Nearly 9 in 10 shoppers are more likely to buy from dealerships that offer online checkout. But even with ecommerce, some shoppers still leave your website without buying, abandoning their car orders. What’s the key to knowing how to improve? Understanding why shoppers leave in the first place.
This week, Tesla launched a Roadster into space during the test flight of SpaceX's latest rocket. Like something out of a futuristic science fiction, the Roadster made it all the way past Mars. Meanwhile, the rest of us have our feet firmly on the ground. Despite what Elon Musk may believe, selling cars isn't rocket science.
Consumers hate the established car-buying experience. We’ve said it before. It’s a well-known fact throughout the automotive industry. Car dealers understand this. And yet, many dealers believe that customers want to come into the showroom and negotiate a deal. The truth? They don’t.
Do you remember the last time you were in an eyeglasses store? Chances are it wasn’t particularly memorable or positive. People are over this type of bland retail experience. That’s why eyeglasses brand Warby Parker has achieved over $250 million sales in an already crowded industry. By offering a connected online and offline retail experience that consumers actually want, they’ve reached $3,000 sales per square foot, a number topped only by Apple stores.
If you’ve ever gone to an Apple store, or even just walked by, you’ve probably seen how packed they can become. People spend hours testing out the newest technology, whether they’re ready to buy or not. But even with all those customers physically present, Apple’s retail stores generate a mere 13.3% of their total revenue.
Despite this apparent shortcoming in brick-and-mortar sales, Apple consistently ranks among the top companies and is one of the highest-valued brands in the world. What can dealers learn from Apple?