Picture this: you just spent $35,000 on a new car, and you’re convinced that despite hours of haggling, the dealership still walked away with enough profit for a trip to the Caribbean.
The new year is here, and with it come new strategies and tools for success. We asked dealers: What do you hope online checkout will accomplish for your business in 2018? Here's what they said:
How did your dealership do over Thanksgiving weekend? Last week, we predicted that online car orders were likely to double on Black Friday and Cyber Monday. This week, we ran the numbers. What we learned may astonish you.
By 2020, customer experience is predicted to overtake price and product as the key differentiator between brands. Companies like Amazon and Zappos continue to raise the bar by delivering better checkout, faster delivery, and greater convenience for customers. As a result of this focus, customers have more control than ever.
Retail giants like Walmart, Best Buy, and Target aren’t the only places that get crazy on Black Friday. Customers are busting down the figurative doors of ecommerce, as well. Last Black Friday weekend, an estimated that 108.5 million Americans shopped online, well above the 99.1 million who shopped in stores.
By 2020, customer experience is predicted to overtake price and product as the key differentiator between brands. Companies like Amazon and Zappos continue to raise the bar by delivering better checkout, faster delivery, and greater convenience for customers.
In the first part of this blog post, I wrote about how accurate pricing and having a streamlined website will set you up for ecommerce success. If you missed it, you can read more about it here. In this second installment, we'll take a closer look at how to grab your customer's attention and train your team to optimize the bottom of the funnel to turn that ecommerce lead into an actual sale!
As the move online becomes inevitable for car dealerships, having a sound ecommerce strategy and proper mechanisms to execute on it is critical. It all starts with your website and the content you provide. In this blog posts we’ll focus on how you can use pricing and design to improve conversions.