How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. McDonald's knows customers want more ways to buy. That's why it offers 4 ways to buy a hamburger, including online ordering and delivery with UberEats.
The new year is here, and with it come new strategies and tools for success. We asked dealers: What do you hope online checkout will accomplish for your business in 2018? Here's what they said:
Clay Cooley Auto Group was skeptical of selling cars online. As the largest privately owned dealer group in Dallas-Forth Worth, they knew customers wanted a personal touch. Even so, they decided to try Drive Motors online checkout, and within just 52 minutes of launching, they sold their first car online.
How did your dealership do over Thanksgiving weekend? Last week, we predicted that online car orders were likely to double on Black Friday and Cyber Monday. This week, we ran the numbers. What we learned may astonish you.