Employee turnover costs the average dealership $500,000 every year. How can your team unleash its full potential if the players are constantly changing? Build a team of superheroes by recruiting more effectively, empowering your players, and increasing transparency. You’ll increase sales and profits, decrease turnover costs, and strengthen employee and customer loyalty.
In case you missed my webinar with Wards Auto, here's the full recording. Only 26% of car buyers actually filled out a lead form, so how can you reach the other 74% of car buyers? Price transparency is the most important factor shoppers use when deciding where to buy. Learn how to show customers you offer transparency, and you'll not only sell more cars, you'll also increase PVR by $785.
Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your dealership isn’t providing the information they seek, customers will go somewhere else to find it.
For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.
Clay Cooley Auto Group was skeptical of selling cars online. As the largest privately owned dealer group in Dallas-Forth Worth, they knew customers wanted a personal touch. Even so, they decided to try Drive Motors online checkout, and within just 52 minutes of launching, they sold their first car online.
As the new year approaches, you might be thinking about your dealership’s strategy and goals for 2018. One of your goals might be finding the right software to help your team sell more cars in new, innovative ways while earning more loyal customers. In Part One, we explored three ways you can save money by purchasing new software during the holidays. Now, we’ll show you how acting now can help your dealership hit the ground running in the new year.
For dealerships, the holidays can be the busiest time of year. Customers are in a shopping mood, on the hunt for the perfect gifts for family, friends, and maybe even themselves. It’s crunch time to reach monthly and annual sales goals, and to finish clearing out the previous year’s inventory to make more room for next year's.