In case you missed my webinar with Digital Dealer, you can watch the full recording online. 82% of customers take at least one test-drive, but over 75% want to conduct the entire buying process online. Dealerships that use their showroom just to show can sell more by selling less. Learn how to adapt your showroom strategy to customer preferences and turn shoppers into loyal customers.
Do you remember the last time you were in an eyeglasses store? Chances are it wasn’t particularly memorable or positive. People are over this type of bland retail experience. That’s why eyeglasses brand Warby Parker has achieved over $250 million sales in an already crowded industry. By offering a connected online and offline retail experience that consumers actually want, they’ve reached $3,000 sales per square foot, a number topped only by Apple stores.
Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into the showroom fully prepared to buy. At the same time, 82% take at least one test-drive, but over 75% want to conduct the entire buying process online.
If you’ve ever gone to an Apple store, or even just walked by, you’ve probably seen how packed they can become. People spend hours testing out the newest technology, whether they’re ready to buy or not. But even with all those customers physically present, Apple’s retail stores generate a mere 13.3% of their total revenue.
Despite this apparent shortcoming in brick-and-mortar sales, Apple consistently ranks among the top companies and is one of the highest-valued brands in the world. What can dealers learn from Apple?