I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how customers view dealers, why people really shop on Amazon, and how dealers can earn the business of 99.5% of customers by learning from the most successful brands in the world.
The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a whole is in the midst of a crisis, with brands like Toys ‘R’ Us, American Apparel, and Claire’s declaring bankruptcy, and others like Sam’s Club, Macy’s, CVS, and J.C. Penney shuttering thousands of stores across the nation.
Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your dealership isn’t providing the information they seek, customers will go somewhere else to find it.
For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.
Customers want buying experiences that are easier, faster, and more transparent. 86% of consumers are willing to pay more for a better experience. When it comes to buying a car, 73% will travel farther for a great salesperson, while only 65% will travel farther for the lowest price.